The Dungheap Orgy: A Case Study

“The greatest copywriter of my generation. Hiring Sara was the best decision of my life.”

The client: Fruit fly

The job: Advertising a dungheap orgy

The desired ROI: 25,000 attendees. A twenty-to-one female-to-male ratio for maximum mating options. Several million progeny. The talk of the brief-lived town.

The message: “Sex. Dung. Rocks. Old Rolls. This place has it all. You’ve got 24 hours to live, so don’t waste it in somebody’s second-rate compost pile.”

The delivery: Flitter, Facebug, and SlinkedIn. With a low short-range financial investment, the focus was on earned media.

The result: A reach of over 5 million, 825,000+ shares, and 269,000 event attendees. An impressive average egg count of 1,553 for a total new generation of ~387 million. And a very satisfied former customer (former as in deceased).

The compensation: A single poop emoji text followed by a winky face and a 5-star Yelp review (see above). Informed by legal there’s no recourse—a dead client with no will or discernible assets.

The summary: I got shafted.